Portfolio
Work I'm proud of
Real engagements, real constraints, real results — not vanity screenshots. Case studies are added here as engagements wrap and clients sign off on sharing details.
Mumcure
Mumcure is a cosmeceutical skincare and haircare brand, made in India — dermatologist-informed formulas, honest actives, "cure that cares." I've been Mumcure's entire digital team since day one: the brand identity, the website (built from scratch), every word of content on it, and the SEO and technical work underneath. Nothing here was inherited — I designed the system I now optimise.
- Brand identity — colour system, typography, tone of voice, and the "cure that cares" positioning
- Website built from scratch — shop-by-concern navigation, ingredient-transparency callouts, review system, product pages
- All on-site content — product copy, category pages, brand storytelling
- Technical SEO audit — identified and resolved site performance issues holding back indexation and rankings
- Ongoing content strategy and on-page optimisation
"We brought Harsh on board for SEO, and he ended up improving both our rankings and site performance. His mix of technical knowledge and marketing clarity helped streamline our health content strategy and build stronger visibility online."
More In Progress
Additional case studies coming soon
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Work I'm proud of
Real engagements, real constraints, real results — not vanity screenshots. Case studies are added here as engagements wrap and clients sign off on sharing details.
Mumcure
Mumcure is a cosmeceutical skincare and haircare brand, made in India — dermatologist-informed formulas, honest actives, "cure that cares." I've been Mumcure's entire digital team since day one: the brand identity, the website (built from scratch), every word of content on it, and the SEO and technical work underneath. Nothing here was inherited — I designed the system I now optimise.
- Brand identity — colour system, typography, tone of voice, and the "cure that cares" positioning
- Website built from scratch — shop-by-concern navigation, ingredient-transparency callouts, review system, product pages
- All on-site content — product copy, category pages, brand storytelling
- Technical SEO audit — identified and resolved site performance issues holding back indexation and rankings
- Ongoing content strategy and on-page optimisation
"We brought Harsh on board for SEO, and he ended up improving both our rankings and site performance. His mix of technical knowledge and marketing clarity helped streamline our health content strategy and build stronger visibility online."
More In Progress